Folding Guest Bed
JAY-BE, have been producing folding beds in West Yorkshire since the late 1960’s and have a comprehensive product range that fulfils most tastes and budgets.
They Approached LDT in 2016 to inject some fresh thinking to create their ‘Revolution’ bed – A value bed specifically targeted for online markets such as Amazon, Argos and Tesco’s direct.
On the surface this seems a straight forward project, however there were a significant amount of constraints we had to consider and adhere to.
Primarily, pricing was key to the ultimate successes of the bed. This not only involved the cost of the raw materials and manufacturing, but the distribution and delivery cost which also accounted for a significant percentage of the final price.
LDT worked closely with JAY-BE to ensure the folded bed dimensions and eventual box size were specifically optimised to fit efficiently on a euro-pallet. In addition to this, the bed itself had to accommodate a standard UK mattress size and the bed engineering had to reduce production complexity. We were also constrained by some existing tube sizes and production process equipment.
LDT worked up a simple, yet robustly engineered solution that reconsidered the traditional way of folding this style of bed. The final design featured a sprung ‘space saving’ base, new to JAY-BE and a carefully considered injection moulded centre bracket. The revolution was launched towards the end of 2016 with a range of three mattress choices, and currently continues to sell in high volumes.