Washroom Dispenser Range
Northwood set LDT Design a difficult challenge which was to develop a sophisticated and contemporary washroom dispenser range to represent their premium brand North shore. The main objectives of the brief were to retain the heritage of an existing range which was popular with existing customers but also to move the new product range to a fresh and contemporary look.
Working closely with the Sales and Marketing teams at Northwood allowed LDT Design to introduce new ideas and themes but balance these with the important aspects of the existing range which made it popular with their existing customers.
Various iterations of the product range were developed to get the aesthetic balanced and in line with Northwood expectations. During the development of the concepts and 3D CAD LDT Design had to be mindful of the production for injection moulding and ensure the new dispenser designs were compatible with some existing manufactured parts.
LDT worked through early concept designs and the analysis of the existing market, working closely with the Northwood team. We considered the design for injection moulding through early concept work defining two clear manufacturing routes and the aesthetic, cost and functional trade off of each approach. The North Shore range was launched in the summer of 2018 in three colour ways. The demand for the product has been extremely high with production and sales growing month on month.